Built by Equestrians for Equestrians

We sympathize with our equestrian community: on the horse owner side, you struggle to sift through the noise to find the most qualified professionals to meet the needs of your horse. On the practitioner side, you are fighting burnout as you juggle the many roles of being a business owner.

As an equine massage therapist and horse owner herself, EquiPro Connect founder, Marissa Schaefer, understands the importance of an efficient business admin system that nurtures client-professional relationships. For years, she struggled to find a comprehensive software that deeply understood the unique needs of the equestrian community. EquiPro was born out of necessity for a system that does it all.

Core Values


We are committed to our mission of helping equine professionals succeed.


We utilize our natural curiosity and creativity to continually innovate, adapt and grow


Passion for horses and helping others is the fuel that propels us forward.


We believe amazing things happen when people connect, and we foster a community built on collaboration, support, respect and passion for horse care.


Who we are when no one is looking matters, and we will always make decisions with integrity.

Our Mission

EquiPro Connect is dedicated to advancing the professional horse care industry by helping hands-on equine practitioners transform their businesses into a sustainable, thriving system with our innovative software and business tools. Our vision is to be the industry leader in providing superior quality equine business software, to strengthen client-professional relationships and to give equine practitioners the time and freedom they deserve.

As fellow horse owners and equestrian entrepreneurs, we understand how valuable it is for owners and practitioners to have a supportive relationship. This is why EquiPro Connect is committed to building software rooted in community and connection. Horse owners deserve to find the best practitioners that fit their horses’ specific needs. Equestrian entrepreneurs need streamlined systems in their business so they have more time to better serve their clients.

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